Attention vintage candyphiles! Here is the wrapper so many of you clamor for -- the fabled Seven Up Bar, with the cherry, coconut, caramel, fudge, jelly, maple, and Brazil nut centers in each of its seven segments. It was almost like a box of chocolates in one bar.
The scan of the classic milk chocolate wrapper came courtesy of museum guest and nifty graphic artist, Greg Volpert ("Acceptable Graphics").
The rare dark chocolate version shown below (does anyone remember it?) came from a very thoughtful donation from Victor Ruscio, who found it in his factory. Judging by the funky, fun fonts, it looks to be from around the same time as the milk chocolate bar... probably the mid-60s to the early 70s. Thank you, Greg and Victor!