Who else better to endorse a Mr. Big bar? (Slogan: When you're this big, they call you Mister.) None other than good ol' Shaqqie-poo. I'm a big Laker fan, and I live in L.A. so I've been at ground zero for finding Shaq-related merchandise, but Shaq is a Laker no more. What happens now? Will he start endorsing a Miami Heat bar?